An NFC sign for Google reviews typically costs a few tens of euros. However, the listed price is not enough to compare two offers: what matters is what that amount covers and whether it recurs monthly.
Here are the elements that genuinely impact the price, and the points to check before ordering, regardless of the supplier.
What makes a sign's price vary
Four factors explain most of the differences between two offers.
- The support and format. A business card-sized card, a rigid sign, or a stand-up display do not cost the same to produce. Size and thickness also factor into the price.
- Personalization. A standard support costs less than a support printed with your logo or colors.
- Programming. A blank chip that you encode yourself is cheaper than a chip programmed and tested with your link before shipping.
- Quantity. Packs often reduce the unit price because preparation and shipping are consolidated.
In addition to these four factors, there are delivery costs, which are not always advertised in the same place as the product price.
One-time purchase or subscription: the most important difference
This is the point that changes the real cost the most, and it's the one we pay the least attention to.
In a one-time purchase model, you pay for the support once. The review link is stored in the chip, which returns it to the phone without going through a third-party service. Nothing renews.
In a subscription model, the support is often listed at a low price, sometimes even free, and you then pay a monthly or annual amount. This subscription generally funds associated services: dashboard, scan statistics, modifiable redirection, automated reminders.
Neither model is inherently bad. But calculate the cost over the period you plan to keep the sign: a low-priced support with a modest subscription can, over two years, exceed the cost of a support purchased once.
One point deserves particular attention: if the chip points to an intermediate address managed by the supplier rather than to your Google link, stopping the subscription can render the sign unusable. Explicitly ask what the chip contains.
What should be included in the price
Before comparing two amounts, check that both offers cover the same thing.
- The support itself and its mounting system.
- Programming of the chip with your establishment's review link.
- A read check before shipping.
- Assistance in identifying your listing if you can't find your link.
- The possibility of reprogramming the chip if your listing changes.
At DPA TAP, the chip is programmed with your link before shipping, and the sign arrives ready to install, with no subscription or application to install. To understand exactly what is encoded in the chip, consult the guide on how an NFC sign works.
Costs and commitments to check
A few questions to ask before validating an order, including with us.
- Is there a subscription, even if presented as optional?
- Is the number of reads limited or charged?
- Is reprogramming chargeable?
- Are delivery fees announced before payment?
- What happens to the sign if you stop paying for any associated service?
- What are the return conditions if reading doesn't work for you?
How to compare two offers on a sound basis
The most reliable method is to reduce each offer to a total cost over the same period, for example, twenty-four months: purchase price, plus delivery, plus any subscription multiplied by the number of months.
Then compare what each offer actually includes, using the list above. A more expensive offer that programs and tests the chip before shipping cannot be compared to a blank chip that you will have to encode yourself.
Finally, beware of quantified profitability promises. No one can know how many reviews your establishment will receive: it depends on your foot traffic, the chosen moment, and how the sign is presented. A supplier who guarantees a quantified result promises what they cannot control.
One sign or a two-pack?
The criterion is not the discount; it's the number of places where your customers stop.
A single sign is sufficient when everyone passes through the same counter. A second support becomes useful when there is a second checkout point, a separate room, a takeout counter, or a terrace with its own checkout.
The pack is also used to equip two distinct establishments: in this case, each sign receives the link to its own Google listing. Regularly moving a single sign is not a solution: the adhesive is designed for permanent placement.
Relevant locations vary by profession. We detail them for restaurants and for hair salons.
Where to see the current DPA TAP price
Prices, available offers, and delivery fees applicable to your address are displayed directly on the product page and confirmed at the time of order. We do not reproduce them here to avoid outdated information from circulating.
Frequently asked questions
Is a more expensive sign more effective?
Not inherently. The price reflects the material, personalization, and programming work, not your customers' propensity to leave a review. What changes the result is mainly the location and the moment the sign is presented.
Do you have to pay to change the recorded link?
It depends on the supplier. Ask this question before purchase, especially if you anticipate a change of brand or address.
Are delivery fees included?
Rarely in the displayed price. Check the amount and any free shipping thresholds in the cart before validating.
Does a card cost less than a sign?
Often, yes, because the support is smaller. These are two different uses: the card is handled and transported, the sign is fixed in a stationary location.
To know the current price and choose between a sign and a two-pack, visit the product page for the NFC Google Review sign. If you are still unsure about the value of the support, read our guide does a Google review sign really work?