Google Review NFC Tag for Hair Salon

A hair salon has an advantage that few businesses have: the customer stays for between thirty minutes and two hours, and leaves the precise moment they see the result. The DPA TAP NFC tag is placed at the counter to capture this moment: the client taps their phone, the salon's Google profile opens, and they leave a review if they wish.

The mirror moment, just before payment

A salon customer's satisfaction isn't spread throughout the service; it culminates at a precise moment, when they see the result in the mirror. A few minutes later, they pay. It's this sequence, and this alone, that makes the request feel natural.

Too early, during the cut or color, the customer's hands are busy and they can't use their phone. Too late, once they've left, the intention fades. The opportune window is at the counter, while you're processing payment or rescheduling their next appointment.

Where to place the tag in the salon

• At the reception or checkout counter — the standard location: it's the only place where the customer has their belongings in hand and a natural pause.
• Near the area where they retrieve their belongings — cloakroom or coat rack, if this is separate from the checkout.

Avoid the styling station: the customer's hands are busy there and their phone is put away. Also avoid the area around the shampoo bowl, where humidity and product splashes are constant.

The tag measures 10 × 10 cm and is secured with 3M adhesive. Place it on a flat, clean, dry surface after testing the reading: the placement is intended to be permanent. A salon with two checkout stations or two distinct areas would benefit from a pack of two rather than a single movable tag.

Offering it when you already know your client

In hairdressing, the relationship is personal: you often know their first name, their history, sometimes their family. This makes the request easier — and more delicate, because a regular client might feel obligated.

A short phrase is enough: "If you're happy with the result, you can tap your phone on the tag." Then move on. No follow-up, no insistence in front of other clients in the salon.

Never incorporate the review into an exchange: a discount on the next color or a complimentary treatment in exchange for a review violates Google's rules and risks the removal of affected reviews. And there's no need to ask a regular who has already rated you — Google only counts one review per person per establishment.

Salon with multiple stylists

In a salon where several professionals work, clients often mention their stylist by name in the review text. This is a good sign for you, but it's important to know that the tag opens the establishment's Google profile, not a profile for each stylist: reviews contribute to the salon's overall rating.

If you operate two salons at two addresses, each has its own profile and therefore its own link. In this case, a pack of two tags programmed with two distinct links prevents clients from one address being sent to the other.

Programmed to your salon's profile before shipping

You provide your salon's name when ordering, along with its Google review link if you have it handy. Otherwise, the name and address are sufficient for us to identify the correct profile — useful when several salons have similar names in the same city.

The NFC chip is programmed before shipping: the tag arrives ready to be placed. No app to install, neither for you nor for your clients, and no subscription. If you change your salon's name, the chip can be reprogrammed.

What the tag does not do

It does not write or publish reviews, nor does it guarantee a volume of reviews, an average rating, or a position in Google. It shortens the path between your request and the review form; the rest is up to the client.

Reading depends on the phone: NFC must be present and activated, and a very thick case can hinder detection.

Frequently Asked Questions

Does the client have their phone handy during the service?

Rarely, and that's precisely why the tag is placed at the counter: the client retrieves their belongings before paying, their phone becomes accessible again at that moment.

Is a tag needed for each styling station?

No. One tag at the checkout point covers the entire salon. A pack of two is justified for a second point of passage or a second address.

Does hairspray and styling products damage the tag?

That's another reason to avoid the area around the shampoo bowl and workstations. At the counter, regular wiping is enough for maintenance.

Can a discount be offered in exchange for a review?

No. Google prohibits any compensation in exchange for a review. Offer the tag freely, without conditioning a commercial gesture on publication or rating.

My salon has two addresses, do I need two links?

Yes. Each establishment has its own Google profile and therefore its own review link. Indicate them separately when ordering.

Other businesses

Are you looking for a solution for restaurants instead? Check out the page dedicated to restaurants and food businesses, or discover the Google Review NFC tag and its two models.