NFC and QR codes can lead to the same Google review form. The difference, therefore, is not in the destination, but in the gesture required from the customer and the compatible phones.
The right choice depends on the location, audience, and how your team presents the review request. Here is a comparison without disparaging either technology.
What is the difference between NFC and QR code?
An NFC chip transmits a link when the customer brings a compatible phone close to it. A QR code represents this link graphically: the customer frames it with their camera or an integrated reader.
In both cases, the phone then displays an opening prompt. The customer still needs to confirm, wait for Google to load, and choose whether they want to leave a review.
How many actions does the customer need to perform?
With NFC
- Bring the phone close to the chip.
- Tap the notification.
- Use the Google form.
With a QR code
- Open the camera if necessary.
- Frame the code.
- Tap the notification or detected link.
- Use the Google form.
NFC can require one less gesture, but it must be presented clearly. A customer who doesn't know where to place their phone might take longer than with a QR code they are already familiar with.
Which solution is more compatible?
The QR code benefits from very broad compatibility as long as the phone has a camera capable of recognizing it. It remains useful for older devices or when NFC is disabled.
NFC works on most recent smartphones. On some Android devices, it needs to be activated. The antenna's position varies depending on the model, which may require slightly moving the phone.
Which solution is faster?
Under good conditions, both solutions open the same link in a few gestures. NFC is often direct when the customer brings their phone close correctly. The QR code is fast when the code is well-lit, large enough, and fully visible.
The actual speed depends more on the clarity of the medium, the internet connection, and the customer's familiarity than on any absolute technological superiority.
Advantages and limitations of NFC
Advantages
- A short and easy gesture to demonstrate.
- No need to intentionally open the camera on most compatible phones.
- The chip remains discreet in the design of the support.
- The link can be reprogrammed.
Limitations
- Some older phones do not have NFC.
- NFC can be disabled on Android.
- The antenna's location is not identical on all devices.
- The gesture sometimes needs to be explained the first time.
To understand the process in detail, read the guide on how an NFC plate works.
Advantages and limitations of the QR code
Advantages
- Extensive compatibility with smartphones equipped with a camera.
- Gesture now well-recognized by many users.
- Printable on many types of media.
- Low reproduction cost for a printed version.
Limitations
- The code must remain visible, clear, and large enough.
- A reflection, low light, damaged print, or difficult framing can hinder reading.
- The customer generally needs to point the camera at the medium.
- A printed QR code must be replaced if the link it encodes is no longer valid, unless it passes through a redirection that you control.
Comparison table
| Criterion | NFC | QR code |
|---|---|---|
| Main gesture | Bring phone close | Frame with camera |
| Compatibility | Most recent smartphones | Very broad with a compatible camera |
| Technical visibility | Invisible chip in the medium | Visible graphic code |
| Reading conditions | Good antenna position and active NFC | Clear, well-lit, and well-framed code |
| Link update | Reprogrammable chip | New print if the encoded link changes |
When to choose NFC?
NFC is relevant at a counter or reception, where the team can demonstrate the gesture. It is suitable for a durable medium, installed in a fixed location, with a design that should not be dominated by a technical pattern.
It is also practical if you wish to be able to replace the saved link without reprinting the entire plate.
When to choose a QR code?
The QR code is useful when the broadest compatibility is a priority, when the medium needs to be distributed on paper, or when the customer is at a distance that does not allow them to bring their phone close.
It can also be used in a document, email, or temporary poster. Its visible presence immediately indicates that a scanning action is possible.
Why DPA TAP chose NFC today
DPA TAP currently sells an NFC plate. This choice corresponds to the intended use: a fixed 10 × 10 cm medium, placed near the customer and presented at the opportune moment by the merchant.
This positioning does not mean that the QR code is a bad solution. It simply addresses other situations. The main thing remains to send to the correct link, test the process, and only request authentic reviews, without any advantage offered in return.
Frequently asked questions
Can NFC and QR codes open exactly the same link?
Yes. Both technologies can contain the address of the same Google review form.
Does NFC work through a phone case?
Often yes, but a very thick or metal-containing case can reduce reading performance. A test without accessories can help identify the cause.
Does a QR code work in the dark?
The camera must distinguish the code sufficiently. Low light or reflections can slow down or prevent detection.
Which solution guarantees more reviews?
Neither guarantees a number of reviews. They facilitate access to the form; the decision to publish always belongs to the customer.
If NFC suits your counter, you can discover the NFC plate for Google reviews.